Product · Buzz
Coming soonAgent-driven content and multi-channel publishing.
Buzz turns a marketing brief into shipped posts. Agents draft channel-specific variants, schedule them, and publish across the major social networks — and the whole loop plugs into the marketing process inside Ship.
What it does
From brief to published in one agent flow.
01
Draft, don't just dispatch
Where multi-channel publishing APIs stop at fan-out, Buzz starts there. An agent flow generates platform-specific drafts from a single brief, citing your brand voice and prior posts.
02
One API, every channel
Twitter/X, LinkedIn, Instagram, TikTok, Bluesky, YouTube — schedule once, publish everywhere, with native media handling and per-channel previews.
03
First-class marketing lane in Ship
Buzz is also the marketing component of Ship. The same process model, inbox, and evidence trail you use for delivery now apply to campaigns, drafts, and approvals.
Multi-channel
One brief. Every channel. Native per-platform drafts.
A single brief feeds an agent flow that drafts each post for its native context — not a copy-paste, not a character-count crop. Thread format for X, carousel copy for Instagram, long-form for LinkedIn. Each channel gets what it needs, in the voice it expects.
The entire loop — brief intake, draft review, scheduling, publishing, and outcome tracking — runs inside Ship's marketing process. No separate tool, no context switch, no orphaned approvals.
Part of the workshop
Marketing with the same discipline as delivery.
Buzz is not a standalone tool. It is the marketing process inside Ship — the same states, inbox, and evidence trail applied to content work.
Same process model
Brief intake, draft review, scheduling, approval, publish, measure — named states, named owners, same rules engine as the development process.
Inbox for approvals
Drafted posts land in the human inbox. Approve, reject, or request a revision — the same vocabulary and disposition record as every other Inbox item.
Brand voice from Lighthouse
Agent drafts retrieve brand voice, tone guidelines, and prior posts from the Lighthouse knowledge base. The copy is grounded in what you already established.
Outcome visible alongside delivery
Campaign results, post metrics, and content pipeline status sit in the same workspace as your development tickets. One view for the whole team.
Coming soon
We're onboarding a small cohort first.
Buzz is in private development. We're looking for founder-led teams who already run their marketing like a delivery process. If that sounds like you, write to us.